Title: MultiChoice Slashes DStv Decoder Price by 50% to Boost Subscriptions Date Published: 26 June 2025 Description: MultiChoice Slashes DStv Decoder Price by 50% to Boost Subscriptions MultiChoice Nigeria has reduced the price of its DStv decoder by 50%, bringing it down from ₦20,000 to ₦10,000. The move is aimed at increasing its subscriber base amid recent customer declines.John Ugbe, CEO of MultiChoice Nigeria, stated on Tuesday that the price slash is part of the company\'s \"We Got You\" campaign. According to him, it\'s designed to reward loyal customers and make premium content more accessible to all.“We want to ensure our customers feel appreciated and have access to the best entertainment every day. DStv offers something for everyone — not just football fans,” Ugbe said.The initiative promotes DStv as a daily value platform, encouraging subscribers to explore content beyond sports, including movies, drama, kids’ shows, and news.Free Upgrade OfferIn addition to the price drop, MultiChoice also announced a promotional offer: subscribers who pay for their current DStv package in full between June 16 and July 31, 2025, will get a free upgrade to the next package tier.BackgroundThis offer comes after MultiChoice lost approximately 1.4 million subscribers between March 2023 and March 2025. The company had previously increased DStv and GOtv subscription prices three times within a year — in April and November 2023, and again in May 2024.MultiChoice says the new pricing and upgrade offer are part of a broader effort to cushion the economic pressures faced by Nigerian households. Attached Images: 6f6865d0321bb5e446c8d07f5df9dd32354ae8f478734ee4fbd65c2e1461194d.jpeg Attached Video: None